TWI Interactive Teams With Westminster Kennel Dog Show to Provide Streaming Video on the Show's Website
2/14/05 3:20

In a groundbreaking partnership, TWI Interactive (TWIi), the interactive media arm of IMG�s television division, TWI, will team up with the Westminster Kennel Club Dog Show, one of America�s oldest and most prestigious sporting events, to provide exclusive streaming video coverage of the 2005 show, to be held Monday and Tuesday, February 14-15, at Madison Square Garden in New York.  It is the first time broadband video of the show will be produced worldwide. 

In addition to USA Network�s television coverage, highlights of the competition among the 165 breeds and varieties during the two days of the show will be shot using handheld cameras and posted on streaming video on the Westminster website (www.westminsterkennelclub.org). 

TWIi, USA Interactive and the Westminster Kennel Club will work together to shoot, edit, encode and post broadband clips of each Best of Breed winner.  The clips will be available to fans on-line within just two hours of the showing and judging and will be updated and posted throughout the day for the first time ever.

�This is a great opportunity for us to work with USA Interactive and Westminster on such an innovative and exciting program,� said Russell Quy, TWIi executive producer.  �TWIi has the unique capability to combine production, asset management, interactive distribution and design in a rapid turnaround time frame, so this is the perfect project for us.� 

�We're excited about this venture and we're thrilled to have TWIi as our partners in making it a success for all concerned,� said David Frei, President of the Westminster Dog Club. 

The streaming video is sponsored by DreamWorks Animation SKG and will be hosted by Gromit, the canine half of the clay-animated duo Wallace & Gromit.  A �Wallace & Gromit� feature length film opens Oct. 7, 2005. 

About TWI Interactive

Building on a 40-year heritage of leadership and innovation, TWIi has become the preeminent business-to-business digital media and technology company in the global sports and entertainment marketplace.  With state-of-the art production facilities and hosting infrastructure, TWIi provides client-centered services in a number of areas, including digital rights management and distribution, Web site and application design and development, digital marketing strategies and execution for global corporations, and development and distribution of video products for mobile devices.  Clients include Wimbledon, the Open Championship, United States Tennis Association, United States Soccer Federation, Manchester United, AEG and Tiger Woods.

TWI, the television division of sports management and marketing leader IMG, is the largest independent distributor and producer of televised sports in the world, managing a library of more than 150,000 hours.  TWI annually produces and distributes 6,500 hours of original programming to more than 200 countries covering 200+ sports, as well as being a global leader in digital sports and entertainment.   IMG, founded by Mark McCormack in the early 1960s, is the world's premier sports and lifestyle management and marketing firm.

Contact: Carla Schalman/Linda Dozoretz
  Linda Dozoretz Communications
  (323) 656-4499
  [email protected]
 

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